"A Taste of ADVENTURE on the Open Road."
Creating an unexpected, or seemingly unattainable element in each project is part of our mantra. Refreshing the brand for California’s premier Agritourism destination offered many opportunities to do just that.
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Our goal was to create a cohesive brand across all of Bravo’s platforms. This started with strategizing with key managers and team members to best understand the culture. Once our assessment was complete, it was to the drawing board to revise the vision and narrative of Bravo.
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Bravo Farms has four locations covering the Central Valley of California. Each location has different attractions for guests. In addition, each destination varies in feel, ranging from two high-end restaurants, a family entertainment destination for coastal tourists, and a roadside attraction on highway 99.
Filming each location’s highlights and making clear distinctions for potential viewers eliminated confusion and offered a special sneak peak into each locations offerings.
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The Problem: There was often confusion for customers as to if Bravo Farms was an entertainment destination or restaurant. Differences between locations was not clear, and the website was doing nothing to help provide clarity.
The Solution: Incorporating cinematic on-location videos and showcasing each location's unique offering through dedicated landing pages and a homepage redesign. We refreshed the existing site with key info, updated branding, and major usability improvements.
Additionally, we streamlined and beautified the e-commerce side to match the new and improved online face of the company.
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With over a decade of OOH strategy, and a team of artists and vendors ready to take Bravo to the next level, the challenge wasn’t as simple as it’d seem.
Bravo Farms’ reach extends from the southern portion of California’s Central Valley (Tulare, Visalia), half way to the coast, at their Bravoland location. They are one of a handful of advertisers in the nation that have multiple stretches of consecutive highway bulletins.
Their ads had grown a tad stale, listing a number of offerings at the upcoming locations to motorists. The rule of thumb here is 7 words or less, and their current ads had more than 15+ per unit. This yielded the ad ineffective and no conversation being had with the potential customers.
The task was to create a 10 unit branded campaign. Using 1-3 words that incorporates Bravo’s refreshed Disney-influenced look, curiosity to draw in customers, and simultaneously provides drivers with each of the highlights Bravo offered.
"Best team in the Valley! Distinct took our business to the next level, solved the problems we had and helped us grow!"